PAPAYA PLAYA IS POPPING UP AT TULUM, MEXICO

Dear Friends,

I’m excited to share with you that Design Hotels™ is about to launch a great venture this season: Papaya Playa, A Design Hotels Project. For several months I have been working with a small team on realizing an idea: a temporary “pop up” camp with 99 rustic cabanas on a 900 meter stretch of pristine Caribbean coastline in Tulum, Mexico.

Taking inspiration from the pop-up phenomenon happening around the world in the form of retail, art and gastronomy, we felt that now was the time to translate it into hospitality. So from December 6, 2011 - May 5, 2012, the Papaya Playa Project welcomes adventure seekers and creative souls to join us in shaping a temporary, and we think, extraordinary environment.

Our idea was to create a transitory, yet culturally-rooted experience. Capitalizing on the natural environment and multicultural character of Tulum, we put together an international team of real visionaries, each enriching the experience with their own food, music, design or wellness concept. We’ve got KaterHolzig of Berlin’s Bar 25 fame, 42°Raw, Mampapacola, as well as a spa incorporating Mayan shamanism. A playful communal concept is at the fore here - whether it’s spontaneous creativity at the amphitheater, beach jam sessions or inviting innovative companies to explore the ultimate green workspace.

The project may come as a surprise for those who associate Design Hotels™ with bold architecture and striking design. Fear not, that will continue to hold true, yet equally important are the intangible qualities – like the sense of community, connection and belonging, as well as the personality and vision – which make each hotel so one-of-a-kind. With this project we’re peeling off a few layers to expose the heart and soul of great hospitality experiences. We hope to give our guests a deeper understanding of what Design Hotels™ stands for, and why our Made by Originals core message rings true in so many shapes, places and forms.

Our PR Team is happy to answer any questions you may have press@designhotels.com. Please don’t hesitate to get in touch!

Warm regards,
Claus Sendlinger
Founder & CEO