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| Berlin, 17 March 2008 |
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PLAZADESIGNERS PRESENTS THE SWEDISH DESIGNERS >FORM US WITH LOVE< AT THE MILAN FURNITURE FAIR
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The prominent design studio from Stockholm “Form Us With Love” (FUWL), brings its exhibition “Constructive” to the Salone del Mobile thanks to the partnership with Plazadesigners. Plazadesigners is a collaboration between Design Hotels™, the music agency Heartbeats International™ and the Scandinavian lifestyle publication “Plaza Magazine”.
FUWL’s show “Constructive” is a form of commentary on contemporary design. With sustainable products and concepts, FUWL aims to challenge behavioural patterns and perceptions of what design is supposed to be. The exhibition features five product designs for the interiors of tomorrow: a “prosthesis” coat rack, a series of tables, an upholstered “button” seat, a sculptural lamp and a new take on the multifunctional construction lamp. FUWL’s designs are inspired by concepts like recycling, ready-mades, DIY, and efficient production.
“Constructive” will be shown at the Design Hotels™ member hotel STRAF in Milan, following a much acclaimed preview at Nordiska Kompaniet during the Stockholm Design Week in February. Plazadesigners will support the exhibition during the Salone del Mobile as well as host the exclusive opening event on 17 April 2008 at hotel STRAF.
Plazadesigners’ current project is a monthly-changing music webstream that features a progressive designer and those songs that make his or her heart beat. Already designers such as Karim Rashid, Arne Quinze, Fredrikson & Stallard, Form Us With Love and Ivana Helsinki have shared their favourite music with thousands of visitors to www.plazadesigners.com.
For the first time, Plazadesigners will go "live" during the Salone del Mobile. Form Us With Love will be the featured designers as well as DJ’s at the opening event being held at hotel STRAF.
PLAZADESIGNERS & FUWL at Salone del Mobile:
Exhibition: from April 17 - 21
STRAF Hotel & Bar
Via San Raffaele 3
20121 Milan, Italy
For more information on Form Us With Love, Plazadesigners and Design Hotels™, please visit :
www.formuswithlove.com
www.plazadesigners.com
www.designhotels.com
- ENDS-
Note to the Editors:
Images and details on the new member hotels are available on the
Virtual Press Office:
www.designhotels.com/press
For images of the Yearbook or other questions, please contact:
press@designhotels.com
Tel: +49 (0)30-42094029
Design Hotels™ represents and markets a hand-picked collection of more than 160 hotels in over 40 countries across the globe. Established in 1993, as the first of its kind, the company offers unparalleled specialist knowledge from conceptual branding through to market trend consultancy and international representation.
The member hotels are independently owned but united by a commitment to individuality, progressive design and cultural authenticity. Design Hotels™ embody the most advanced ideas in the hospitality industry and offer cosmopolitan travellers new options for both travel and inspiration.
Design Hotels™ provides services ranging from public relations and marketing to global sales and revenue & distribution management. As of 2007 the company has an expanded service portfolio to include consultation in hotel development.
The company has its headquarters in Berlin and branches in London, Barcelona, New York, Singapore, Bali and Tokyo.
Design Hotels™ is a registered trademark of Design Hotels AG (a German Joint Stock Company).
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